Make your own magic
Transformative technology doesn’t succeed on its own!
Remember when cow wearables first came out?
In 2018, DairyNZ estimated just three per cent of Kiwi cows were fitted with some type of tracking technology. In 2023, it was 16 per cent. Today, we’re pushing 25 per cent.
The collar (or bolus or tag) itself isn’t much use. Neither is the data it collects. It’s how farmers use the data that makes the difference.
In other words, the most sophisticated technology advances you not one step unless you capture its potential in real terms.
For us as plant breeders, the analogous question is: How might farmers fully exploit the performance gains of Array ryegrass over the likes of Governor or Nui, and what is the value of doing so?
We’re not financial modellers, so we invested in getting someone better qualified to answer this. The results surprised even us!
Want to read more? Click to read the full article here.
