Innovative Solutions
Our Global Network
At Barenbrug, our R&D is more than just a department—it's a driving force that propels our mission to meet the needs of end-users while addressing global and local challenges. Through a commitment to innovation, sustainability, and the integration of global expertise with local insights, we deliver grass seed products that set the standard for excellence in the industry.
Our grass technology facts
Our innovative grass technologies offer tangible benefits to our end users. This overview shows what you can expect from various Barenbrug solutions enriched with Barenbrug grass technologies.
Innovation Awards
With pride and enthusiasm, we are thrilled to share accolades in grass seed technologies. Our relentless commitment to innovation and excellence has been recognized with international awards that underscore our leadership in the industry.
These awards reflect the hard work, dedication, and ingenuity of our entire team, and we are honored to be celebrated for our contributions to advancing grass seed technology.
Co-creation
By integrating the knowledge, experience and expertise of universities, customers, end users, and stakeholders, we can develop more effective, enduser-centric, and market-ready solutions.
This collaborative approach brings together diverse perspectives and expertise, driving faster and more effective innovation ensures that new technologies and products are better aligned with the needs and expectations of our end-users.
Grass Possibilities
Grass offers a multitude of possibilities, from the well-known uses like creating lush, green lawns and beautiful landscapes to serving as vital forage for livestock. Its role in soil erosion control and carbon sequestration highlights its environmental benefits.
Our technologies
| Driven by End-User NeedsOur R&D efforts are centered around the needs of our end users. We recognize that the success of our grass seed products starts with understanding and responding to the specific needs of our end users, not only professionals in forage, turf, sports, landscaping but also backyard consumers. While we take pride in meeting our customers’ needs, we are equally privileged to look to them for inspiration for new, improved solutions. The better we deliver on your wants and needs and help you grow your business, the better we can innovate and share our advances worldwide. By continuously researching their needs and knowing their concerns and desires, we ensure that our innovations lead to practical, high-value solutions that improve the quality, profitability and sustainability of grass and turf-related products and services worldwide. |
| Adapting to Climate ChangeThe global climate is changing, bringing new challenges to grass cultivation. Our R&D team is at the forefront of developing resilient grass varieties that can withstand diverse and shifting environmental conditions. Through rigorous testing and cutting-edge breeding techniques, we create seeds that thrive under various stresses such as drought, extreme temperatures, and disease pressures. |
| Global Expertise, Local ResultsOur global network of experts collaborates to bring together the best research from around the world. This international perspective allows us to integrate diverse insights and techniques into our R&D processes. However, we understand that local conditions are unique, and that's why we tailor our solutions to deliver optimal results in specific regions. By combining global expertise with local knowledge, we achieve outstanding outcomes for our customers, no matter where they are located. |
| Commitment to InnovationInnovation is at the heart of our R&D philosophy. We invest heavily in state-of-the-art facilities and foster partnerships with leading research institutions to stay at the cutting edge of grass seed technology. Our commitment to continuous improvement drives us to explore new frontiers in seed science, ensuring that we deliver superior products that meet the evolving needs of the market. |
| Sustainable PracticesSustainability is a core value in our R&D efforts. We strive to develop grass seed varieties that not only perform exceptionally but also contribute to environmental stewardship. By reducing the need for water, fertilizers, and pesticides, our seeds support sustainable landscaping and agricultural practices. We are dedicated to creating a greener future through innovative, eco-friendly solutions. |
Find your solution
Using a partnering ethos Barenbrug aim to grow with customers, developing a deep understanding of their business, anticipating their evolving requirements and responding with considered solutions. We work with selected key partners and specalists across New Zealand. Our close and longstanding relationships and collaborations with experienced specialists distributors allows us to develop a deep understanding of their business, anticipating their evolving requirements and responding with considered solutions.